We`re not mattress people, we`re real people, and when we went to buy a mattress the process was confusing, the sales guys were annoying, and we were not sure what to buy. We looked online and found a ton of foam only mattress brands but knew a foam-only mattress wasn`t what we wanted. We tried those and were disappointed for many reasons. They slept hot, smelled bad from being stuff in a box, and didn`t have a luxury feel. A few companies made innerspring mattresses and offered them online, but we knew we could make a better mattress and sell it for the same price or better. So we did.